The Importance of Branding Photography & Headshots for Your Small Business
At the start of every new year, I always hear people talking about ways to start fresh or grow in a certain area of their life. It’s the same for all of us in the world of small business ownership! The beginning of the year (or anytime of year!) is always a great time for a refresh of your branding photos. You’re an entrepreneur who has put in the work to create a brand you’re proud of, and now you need the visuals to partner with your business! Personal branding photography allows you to share with your audience and potential clients not just WHAT you do, but HOW you do it.
Websites and social media are incredibly visual, so having the proper images to go with these platforms is vital to the growth and success of your business! When you visit a website, the quality of the photos not only helps to showcase your product or service, but it can also help to elevate your brand. Imagine this: you land on the homepage of a local florist who was recommended to you by a friend. You’ve heard they do wonderful work and want to get an idea of their style. Unfortunately, you can’t find anything but dark and blurry cell phone photos of their floral designs. You start to wonder what your friend was thinking about when recommending them, and ultimately leave their website since you’re not drawn in by any of the images. Do you want to be that floral designer and lose out on potential business from a new client?
Not only do people want quality products or services, but they also want to connect with the person behind the brand! That’s where headshots come into play. When most people hear the term “headshots” they often think of stiff, posed corporate photos like the ones you’d see from a realtor or doctor. Luckily, these types of portraits have come a long way and can often be taken at your place of business or on location! These are not your typical studio headshots. They’re modern, fun, and most importantly, designed to showcase your personality! Branding photography provides you with fantastic marketing material to use not only on your website but also on your social media platforms.
Whether you own a small business that is product-based or service-based, professional photography to showcase your brand is essential! Cell phone cameras have come a long way in the past few years, but the quality they produce is nothing close to the camera of a professional photographer. If you want to grow your brand and make it stand out among others, branding photography and headshots are always a good investment!
Are you interested in learning more about our lifestyle headshot sessions for your small business?